For Brands
Bring claims, supporting evidence, ingredients, certifications, and product documentation together with OriginCard, all organized around the product they belong to.
TruOrigin
TruOrigin is a structured product information platform that gives every product an OriginCard. Brands can organize product claims, ingredients, certifications, supporting evidence, and product documentation in one place, while customers can easily access and understand that information.
Why TruOrigin
Every product gets its own OriginCard bringing together product details, claims, ingredients, certifications, supporting documents, test reports and in one structured place. Brands can manage and update their product information in one place, and customers can explore it all in one clear experience.
TruOrigin brings claims, ingredients, certifications, supporting documents, specifications and product details into a structured OriginCard giving brands one organised place to manage product information and customers a clearer way to explore it.
A single scan is all it takes for a customer to open a product's OriginCard and explore what matters to them, whether that's claims, ingredients, certifications, or test results, through a simple, guided experience. There is no app to download and no digging through packaging, just clear information a tap away.
Products don’t stay the same forever. Formulas evolve, certifications are renewed, and new test reports become available. Brands can update a product’s OriginCard whenever its documents, specifications, or details change, ensuring customers always access the latest information, not just a snapshot from launch day.
TruOrigin gives brands a structured way to organize, manage, and present product information through a dedicated OriginCard. It brings product details, claims, supporting documents, certifications, and test reports into one structured product record, making product information easier for brands to manage and customers to explore.
For Your Customers
Scan, explore, and access the information behind the product.
Every product can carry an OriginCard QR on its packaging or label, making its product information easy to access.
No app to download. Scan the QR code with your phone camera to open the product's OriginCard.
Access product details, ingredients, certifications, supporting documents, test reports, and other information in one structured place.
The Brand Advantage
OriginCard brings your product information together in one structured place — making it easier for brands to manage and easier for customers to explore.
Track OriginCard scans, discover which product information gets the most attention, compare engagement across products and markets, and use real customer interaction data to improve how your products are presented.
OriginCard brings your product claims, ingredients, certifications, and supporting information together in one clear place. Customers can easily access the information they need without searching across packaging, PDFs, websites, and other sources.
Product claims, ingredients, certifications, supporting evidence, and product documents are brought together in one structured place. OriginCard keeps product information organized and accessible, so your team can manage what is presented to customers and keep information up to date as products change.
When a claim needs supporting information, OriginCard brings the relevant documentation together in one place. Your team can quickly find the information associated with each product claim, making it easier to review, present, and update product information when needed.
QR codes are becoming a familiar way for consumers to access information. For brands, they create a simple path from a physical product to detailed digital product information.
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75%Of consumers scan QR codes to get more information
57%Of consumers have scanned a food QR code to get specific product information
71%Of consumers say QR codes are at least somewhat helpful in their daily lives
2.7xQR scan volume in 2025 compared with the 2018-2019 pre-pandemic average
Everything Inside OriginCard
OriginCard brings together the information behind every product, including claims, ingredients, certifications, supporting documents, test reports, and product details, in one structured place.
OriginCard gives each product a structured identity, connecting its SKU and batch details.
A scannable QR code that opens the product's OriginCard instantly.
Explore product details, origin, ingredients, and supporting information in one place.
View certifications and supporting documents linked to the product.
Attach supporting documents directly to each product.
Keep product information current as product details and documents change.
Add product details, descriptions, and information for customers.
Understand how customers interact with your product information.
